We live in a day and age where certain brands and businesses have overtaken the global scene. From social media giants like Facebook, Twitter, and Instagram to tech innovators like Apple, Google, and Microsoft to e-commerce brands such as Amazon and eBay, the risk is bigger for small start-up businesses to succeed against these bigwigs. In an unstable economy where the littlest of changes can shake things up and scare several investors, small businesses are facing big risks with little assurance of success. But apparently, success is possible even if you are a small home-grown business with minimal capital and limited resources.

With a lot of courage and planning and an insanely amount of charm and luck, it is possible for your small business to prosper despite the competition. But first, find your niche and know your market. Make sure you are familiar with your product or service, so you can improvise and be flexible when things don’t turn out as planned. If you look around you, there are actually …